I think I've talked about the wellness model here before. It's essentially the marketing of pricey quack cures to the kind of people who can spend $60+ on a Gwyneth Paltrow yoni egg just to see if it works. There's a more in depth article about it here.
In recent decades, it's been gradually creeping into Tarot. Reading has become progressively more solipsistic. Articles have been cropping up in major publications saying that "Tarot doesn't predict the future", but rather, "it's a tool for self-reflection." Me, me, me. Even the New York Times has jumped on the bandwagon:
And I'm all for skepticism. But my experience with cards has shown me that they really do seem to predict things. I don't know how or why it works. That's what makes it interesting. That's what makes going to a fortuneteller fun for people, that little mystery.
Tarot was not always nonpredictive and self centered. Until the 70's or so, it fell into two broad categories: traditional fortunetelling, something that mainly deals with the future and other people, and occult Tarot, which was often meditation, study and contemplation, but could also be used for predictive reading. Here is a wonderful bit about incorporating the Sephiroth and paths:
https://www.tarotforum.net/showpost.php?p=4312387&postcount=17
Luckily, the wellness model so far seems limited to Tarot and "oracle"/affirmation decks, at least as far as cards go. I haven't seen it applied to Lenormand, Kippers, Sibilla, playing cards, etc. And while I'm knocking wood that it never happens, it would be very difficult to force these decks into a wellness mold. These decks and methods center on our interactions with others, and how they impact our lives. Here is a Kipper spread - note the people cards:
These systems don't lend themselves well to the modern, non-cartomantic methods that have been shoehorned into Tarot. Which brings me to the point:
If you subscribe to the wellness model, I can't help you with Lenormand, Kippers, etc. I don't see how any traditional reader can. And if we are talking in an online venue where the rules state that the things people normally ask about have to be "rephrased" and "third party readings" are forbidden, I'm effectively gagged. It's not that I'm taking my ball and going home, I really can't help you. It's not workable.
Well said! Thanks for speaking out on your blog about the commercialization of the unknown.
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